A Note From The MD
My love of all things digital started in the 1990’s, the day’s of dial-up modem’s and Netscape Navigator, the day’s before Google!
When I first started my digtal journey in the mid-nineties, websites were ugly, had a limited colour palette, a small font selection and were a navigational nightmare. Lycos.com was the major search engine at the time and Netscape Navigator was the browser of choice. Google hadn’t been invented yet, no Facebook, Twitter or Instagram, oh and mobile’s were just coming onto the market. How times have changed.
I completed my first website (based on horror films from the 70s and 80s) using a drag and drop page builder called Netscape Composer. From then on I was hooked on all things digital. I’d always had a love of design and technology and decided to pursue this as a career.
Extensive cross-sector design experience led to the creation of Revotion. To provide startups and micro businesses in Cheshire with cutting edge design and digital marketing, delivered with passion, innovation and creativity.
Qualifications and Experience
My career path started with studying Graphic design at The University of Salford, where the main modules were typography, branding and advertising. All essential to a designer’s knowledge.
There was a new module called Technology, where we we taught how to create websites with Adobe GoLive and Macromedia Flash, as those were the key players in the website creation world. Oh how times have changed in a little over 15 years.
Since graduating with honours in 2006, and spending the next 10 years in design studio’s across Manchester and Stockport, the time was right to move on to pasture’s new. The shift had already started to move design to a more digital output, printer’s were going out of business, and once major players in the advertising industry were struggling. Robson-Brown, an ad agency based on Salford Quays in Manchester had gone bust.
After leaving to work as a freelance designer whilst learning essential HTML and CSS coding skills. My website skills before this consisted of table-based layouts, a popular method of website creation before CSS (Cascading Style Sheets) were invented. CSS changed the way websites looked and felt forever, it was a way of styling a website like never before. Website creation started to adhere to standards for HTML and CSS code.
I started my MSc in Digital Marketing at Salford Business School. Search and Social Media Marketing, Analytics and Strategy were amongst the subjects covered. The Digital Marketing element covered the central concept of The Buyer Persona Spring. A device which connects your ‘complex organisation’ to your ‘buyer persona’ using the sub-strategies of Channels, Content and Data.