What is SEO?

SEO, or Search Engine Optimisation is the process of improving your website’s visibility for relevant search terms.

Stand Out from The Competition:
The Four Pillars of SEO

On-Page Optimisation

We’ll correctly implement Meta Tags and ensure all your headings are optimised for search engines. Text and image optimisation are also essential for a fast loading time. 

Off-Page Optimisation

A backlink audit to see who is linking to your website, some will be good whilst some not so good! We focus on industry related link targeting.

Technical Optimisation

A technical optimisation takes care of, well, all the technical bits such as XML sitemap creation, fixing broken links and error pages. Website speed and mobile optimisation are included.

High Quality Content

Content created for the user and not search engines! That’s the general rule, create compelling content aimed at your customers or buyer persona.

Free Website Audit Direct to Your Inbox

We’ll scan your website and see how it ranks and for what keywords. Recommendations for optimising your site and fixing any errors which may come up.

Why Web Design is Important

Do I Need a Website?

All businesses should have a website in 2021. Having a website means customers can always find you – 24 hours a day, 7 days a week.

Professional Web design is important to all startups and small businesses. Having a professional looking website show’s you mean business, and with 75% of consumers admitting they judge a company’s credibility based on their website design, its now more important than ever.

Do I need to hire a web designer?

You can always try and create a website yourself, there are lots of platforms available which make this easier to accomplish. If you have the budget available then hiring a web designer would save you considerable time and effort, and avoid potential future disaster! A web design specialist will be able to advise you and will have lots of experience in designing websites. They will design your website around your company branding if you have one. If not it may make more sense to work on your brand first, and then apply this design and style across your website.

Benefits of Responsive Website Design

Responsive website design is important to ensure your site functions correctly across mobiles, tablet and computer screens.

Consumers use their internet-enabled devices several times, every day, to access information, to shop online and to post on social media – having a mobile-friendly website design is a must for any small business!

Attract more customers

Increase sales and conversion rates

Save time and money on mobile development

Improved User Experience

Boost your SEO

How Much Does Website Design Cost in 2021

Different options for different budgets

The cost of website design varies across different businesses and the type of website that your business needs. Depending on your budget, bespoke websites are better, but there are some really good premium themes available that you can use as a base.

How much does a website cost to run?

Ongoing Website Fee’s

Before we get on to building the website, there are other things which need to be taken care of first. The domain name and hosting are mandatory fees but the ongoing website support and updates are optional. If you’re confident in updating the website yourself, or more importantly if you have the time – this would save you at least £420 per year in maintenance fees.

A domain name is simply your website address, or URL (eg. www.yourdomain.co.uk). Choose one which is relevant to your online business and try and get both .co.uk and .com versions if possible, it also helps to prevent cybersquatting. Domain’s are relatively cheap and come in lots of different flavours! New TLDs (Top Level Domains) are also available which enable you to have a different extension such as .guru, .digital as opposed to the usual .co.uk, .com, .org etc.

Every website needs a place to live in cyberspace, a place to ‘host’ your website. Web hosting usually comes with an enticing first year offer but then sting you for the renewal, be sure to read the small print. If you go for a website built on the WordPress CMS platform look for website hosting which enables a ‘one-click’ installation of WordPress, and has Litespeed Cache enabled – more on that later. We use Guru as our webhost.

WordPress core and security updates need to be taken care of and installed promptly. Any themes or plugins which are used on your website also need to be updated accordingly to ensure a smooth, secure operation of your site.

Custom Built Website vs Themed

WordPress Themed Websites

Themes are a great cost-effective option if your business needs a basic WordPress website. They provide the code and overall layout for a website and it’s ready for  customising to your company branding. Websites requiring a ton of customised features might be better served with a fully custom coded site.

WordPress Themed Websites should cost between £300-£600 depending on the price of the theme itself, and if web hosting is included or not.

Custom Built Websites

Custom built websites are completed by a web design specialist. They build the exact website you want, including specific design and integrated features. Bespoke builds are great if your business needs a website with advanced functionality and lots of custom code. The website wireframe and pages are designed, then the unique pages are coded into WordPress template files using HTML, CSS and php. Custom websites are more expensive and take longer to create than WordPress themed websites.

An example 5 page custom built website and blog should cost between £700-£1500+ depending on lots of things including what functions are required, how much custom code is needed, and if web hosting is included or not.

What is a web design specialist?

Web design specialists are responsible for creating, designing, and maintaining websites for businesses and individuals.

They offer a wide range of services, including website design, coding, editing, wireframing, site maintenance and consulting.

Web Design & Development

Revotion have skills in both website design and development to create your perfect website. A web designer is usually responsible for creating the design and layout of a website or web pages. It and can mean working on a brand new website or updating an already existing site. Web designers focus on the look and feel of a website. Web Developers take a website design and make it a functioning website. Web developers use HTML, CSS, Javascript, PHP and other programming languages to accomplish the goal.

8 Questions to ask your web design specialist

Websites come in many different forms with different functionality so asking the right questions from the start is essential. We’ve come up with a few questions below to ask your web design company. One area to focus on in particular is the domain name and hosting costs, this is often hidden from the advertised website price, so be careful.

On what platform will you build my website on?

Most professional level websites will be custom built to a bespoke website design, these websites can be integrated with WordPress.org or standalone websites. Most clients opt for a WordPress installation to enable them to update their own website.

If you have a WordPress shopping website then it should include WooCommerce. Other options such as Wix or Shopify don’t offer the same level of customisation and aren’t great with SEO.

Do you arrange domain name and hosting?

Ask if this is included in the website design quote, if not how much is it?

How easy is it to update my website?

How easy will it be to add new pages, new profducts and services. If it requires specialist knowledge, do you get any training

Are there any ongoing costs or website fees?

Check if you have to pay any ongoing fee’s such as website maintenance or hosting fees.

Will my site be optimised for search engines?

A well built website should be optimised for search engines in the form of on-page SEO.

Will the website be mobile responsive?

Having a mobile-friendly website is essential and is now a Google ranking factor.

Do you provide content and images?

Usually the content is down to the client, unless copywriting has been quoted. Images on the other hand can vary, you may be a large company with an existing brand related image library, most WordPress themes come with their own images. There will usually be a charge for the designer to source images for you.

Who owns the website once completed?

Check that you receive full ownership of the website with admin rights, and have access to your web hosting account. Some website builders own your website and you pay them a monthly fee – what happens if you wanted to host your website with another web hosting company?

Can you create a website yourself?

Depending on the kind of website you wanted to create, there are many ways to do this! Again, this will depend on your budget.

Site builders such as Wix or Squarespace are a good place to start if you’re a beginner, but we recommend WordPress as the ideal platform. WordPress can be downloaded and installed for ‘free’, with access to over 55,000 plugins.

Is it free to build a website?

Unfortunately, even if you create a website yourself using a free WordPress theme, there are still costs involved in the ongoing hosting and domain renewal fees. If you’re not very technically minded, you may be better hiring a web design specialist to configure the website for you.

Optional maintenance fees are worth considering too, depending on how confident you are in dealing with this yourself.

Ongoing Hosting & Domain Fee’s

Before we get on to the actual website design and development, there are other things which need to be taken care of first. The domain name and hosting are mandatory fees but the ongoing updates are optional. If you’re confident in updating the website yourself, or more importantly if you have the time – this would save you at least £420 per year in maintenance fees.

A domain name is simply your website address, or URL (eg. www.yourdomain.co.uk). Choose one which is relevant to your online business and try and get both .co.uk and .com versions if possible, it also helps to prevent cybersquatting. Domain’s are relatively cheap and come in lots of different flavours! New TLDs (Top Level Domains) are also available which enable you to have a different extension such as .guru, .digital as opposed to the usual .co.uk, .com, .org etc.

Every website needs a place to live in cyberspace, a place to ‘host’ your website. Web hosting usually comes with an enticing first year offer but then sting you for the renewal, be sure to read the small print. If you go for a website built on the WordPress CMS platform look for website hosting which enables a ‘one-click’ installation of WordPress, and has Litespeed Cache enabled – more on that later. We use Guru as our webhost.

WordPress core and security updates need to be taken care of and installed promptly. Any themes or plugins which are used on your website also need to be updated accordingly to ensure a smooth, secure operation of your site.

These are outlined below based on a 3 year ownership. The first year year includes the one-off cost of a premium theme, if a free theme is okay for your business then deduct £80 from the below costs:

First Year Cost = £210 (£630 with Maintenance)
Total Cost After 3 Years = £470 (£1,730 with maintenance)

(Optional £420 per year for maintenance)
Ongoing costs are around £130 per year for the domain name and hosting.

Installing WordPress.org onto your ‘webhost’

A lot of web hosting companies offer a simple ‘one-click’ install of many popular applications, check to see if WordPress is included on yours. This information is found in the cPanel of your web hosting environment. If it does then great, just click on the WordPress icon and follow the steps to install it.

After WordPress has been installed and you have the downloaded your chosen WordPress theme, you’re ready to install it onto your WordPress installation. Feel free to experiment with the default ‘Twenty Twenty-One’ theme which ships with WordPress. otherwise head over to the side menu and click Appearance > Themes. Click the ‘Add new‘ button and upload the theme ‘zip’ file you’ve just downloaded. After a few minutes the theme should be installed, click Activate and preview your new theme.

If WordPress is not included with your web host then you will need to install it yourself.

WordPress runs on ‘themes’, whether they are custom built by a web developer or pre-made and ‘packaged’ for sale or distribution – a popular website for WordPress themes is Theme Forest. Some pre-made themes are free and some cost anything upto around £80 for a decent one. The main issue with using a pre-made themes is that any website functions are restricted to the limitations of the theme itself, so choosing the right one to use is a must! 

WordPress CMS Platform

WordPress.org vs WordPress.com Versions

The ‘real’ WordPress is the way forward in our book, it’s a free self hosted installation but it requires web hosting (see below). This great article highlights the differences between the 2 WordPress versions. But in a nutshell, WordPress.org is ‘the real WordPress’, it’s the powerful CMS (Content Management System) that you’ve all heard about and powers nearly 40% of all websites. You also have access to 55,000 plugins to enable just about any function you can imagine to kick start your digital business. All you need is a domain name and web hosting and you’re ready to roll. It’s also referred to as self-hosted WordPress.

WordPress.com is a hosting service created by the co-founder of WordPress, Matt Mullenweg. Because of the same founder, users often confuse WordPress.com with the popular WordPress.org software.

The Buyer Persona: Connecting with your ideal customer

Elements of Digital Marketing

Understand Your Organisation

The Buyer Persona

Channel Strategy

Content Strategy

Data Strategy

The Buyer Persona Spring

The ‘Buyer Persona Spring’ is the main concept to guide your digital business, it consists of Your Complex Organisation, your Buyer Persona and 3 sub-strategies inbetween.

Your Complex Organisation

Your organisation is made up of the actual market you operate in, your business and it’s competitors, your products/services and your brand. Your organisation must interact with the buyer persona.

The Buyer Persona

The buyer persona is a representation (through a single persona) of the many buyers who want your products or services who seek an association with your brand. The goal is to individually address a specific point of interaction within the circle of users. Consumers, Customers or Influencers.

The Three Sub-strategies

Channel Strategy

Your Channel strategy should focus on where your buyer persona is, do they use social media, if so which ones.

Content Strategy

Curating content, workflow management, images, anything that involves content to engage your audience.

Data Strategy

The use of real time data using Google Analytics to collect insights about your buyer persona. The more data you have, the more accurate your digital campaigns will become. buyer persona spring

Meet the Team

About Our MD

My career path started with studying Graphic design at The University of Salford, where the main modules were typography, branding and advertising. All essential to a designer’s knowledge.

We also took a module called Technology, where we we taught how to create websites with Adobe GoLive and Macromedia Flash, as those were the key players in the website creation world. Oh how times have changed in a little over 15 years.

Since graduating with honours in 2006, and spending the next 10 years in design studio’s across Manchester and Stockport, the time was right to move on to pasture’s new. The shift had already started to move design to a more digital output, printer’s were going out of business, and once major players in the advertising industry were struggling. Robson-Brown, an ad agency based on Salford Quays in Manchester had gone bust.

After leaving to work as a freelance designer whilst learning essential HTML and CSS coding skills. My website skills before this consisted of table-based layouts, a popular method of website creation before CSS (Cascading Style Sheets) were invented. CSS changed the way websites looked and felt forever, it was a way of styling a website like never before. Website creation started to adhere to standards for HTML and CSS code.

Digital Marketing

I started my MSc in Digital Marketing at Salford Business School. Search and Social Media Marketing, Analytics and Strategy were amongst the subjects covered. The Digital Marketing element covered the central concept of The Buyer Persona Spring. A device which connects your ‘complex organisation’ to your ‘buyer persona’ using the sub-strategies of Channels, Content and Data.

This course, together with extensive cross-sector design experience led to the creation of Revotion. To provide startups and micro businesses in Cheshire with cutting edge design and digital marketing, delivered with passion, innovation and creativity.

A Typical Branding Process: More Than Just A Logo

It’s More Than Just a Logo!

A brand is often confused with a company logo; but it’s so much more than that.

A brand identity starts with a professional logo design but involves a distinctive visual style created by a combination of typography, colour, graphic style, language, photography and illustration. A brand has its own personality and character, which have to come across strongly on every varied platform and brand touchpoint. The benfits of branding make it essential for any future-thinking business.

Revotion are on a mission to help your Cheshire business transform into a digital superstar. If you’re on Twitter be sure to see our latest content following the hashtag #DigitalCheshire, and on our Flipboard Channel.

Elements of a Brand Identity

Logo Design

Typography

Colour Palette

Unique Visual Style

Brand Guidelines

Brand Identity Design.
A Design Process

Effective branding starts with effective thinking. But you can only do that when you have a clear picture of exactly how the land lies. So, stage 1 is to find out as much as we can about your company, your customers, competitors, the market; everything that has a bearing on your brand ID.

The brand strategy is based on the findings of the brand research. While the research phase is about exploration, this step is for focusing and consolidating your values, business aspirations and vision for the future. The strategy stage sets the tone of your communication, and provides a rallying point for your team in terms of brand values and business direction.

Our team will think, explore, experiment and keep coming back to your brand essence to develop:

The culmination of weeks of work; your new brand identity is revealed to the world. You might think this is the easy bit; but it still needs care and attention in spades to coordinate such a vital and complex transition. It starts with the careful planning of the roll-out i.e. how and when certain aspects of your brand will be launched on various channels. Implementation can take many forms, from a few business cards to a website or series of product videos.

Our Process

Whether it’s a simple logo, full brand identity with brand guidelines, a new packaging design or direct mail campaign, we can help to find the perfect solution for your business. We’ve helped many startup businesses and sole traders with their company branding, and with a professional background starting in brand identity design, we have many years of experience. You’re an expert in your field, and we’re an expert in ours.

Website SEO Audit
1

Understanding your business

We start by understanding your business and your ideal customer so we can start to get a feel for your business.

Competitor analysis
2

Create Design Concepts

Next, we usually create a few design concepts for you to review, usually in PDF format.

Strategic Keyword Research
3

Get your feedback

Once you’ve had time to review the design concepts, we get collate your feedback, allowing us to tweak the designs.

SEO Strategy Creation
4

Develop & finalise design

Finally, we use your feedback to develop and finalise your design.

Benefits of Branding to Startups

A Professional Identity Works Wonders For Your Business

Brand awareness and recognition are essential to any future-focused digital business. Your brand identity and visual style should work across all print and digital touchpoints from internal brand communications to website design and social media messaging.

Establish a unique identity

Branding helps you stand out in a saturated marke.

Generate trust

Professional branding helps build trust and form ongoing relationships with your customers.

Make a lasting impact

When you focus on your company’s branding from the start, it builds a lasting impact on your customers.

Create brand awareness

Stand out from the crowd and gain early brand awareness.

Revotion are on a mission to help your Cheshire business transform into a digital superstar. If you’re on Twitter be sure to see our latest content following the hashtag #DigitalCheshire, and on our Flipboard Channel.

What are Brand Guidelines?

The key to consistent branding

Like a brand bible, it shows your brand style, colour palettes and typography examples. It’s a guide for the whole team to live by, so everything that is communicated, both internally and externally is consistent.

Your First Website – The Basics

A Mobile Optimised Website

Once you’ve got your marketing and products, and you’ve nailed down your selling process, now you’re ready to start your website.

All businesses need to have a responsive website (meaning the layout changes depending on the viewers screen size), this has been a necessity for a while now, but more recently Google has added mobile optimisation to it’s ever-changing ranking algorithms.

As most ‘early research’ search requests on the internet are conducted on a mobile device, before continuing the later stages of the buying process on a laptop or home computer, so cater to these mobile users first.

Website Style & Functions

Your business website follows the style of your brand if you have one, if not then it’s time to act. Your brand helps you to stand out against your competitors, and instil trust in the minds of your customer’s. Brand awareness and recognition are essential to your digital business. A web design specialist can build a website to reflect your brand identity.

Collect some visual inspiration on Pinterest, and have a think about the kind of feature’s and functions you may need on your website. Most websites have at least one contact form, but there are load’s of different things you can add such as marketing automation, drip marketing campaigns, CRM integrations, booking facilities, the list is endless. Spend some time mulling this over to get a solid idea of how you’d like your website to function.

Check the websites of your competitors to see what works and what doesn’t. Make sure to include an opt-in offer to start collecting email addresses for future digital marketing. Once you know the kind of website your business needs, and have an idea of the style and functionality you require we can move on to the next step of purchasing your domain name and hosting.

Common Types of Websites

What’s the sole purpose of the website? is it to act as a simple online brochure website to showcase your products or services, or do you need shopping cart functionality to process online orders?

Brochure Websites

Suitable for sole traders such as plumbers and electricians, a simple website with contact details and an about us page.

Small Business Websites (Corporate)

Custom built websites are the better option if it’s within your budget, or based on an existing WordPress theme. The best option for those who needs more than just a basic website.

Commerce Websites

If you want to sell goods online there are a few options available. We recommend a combination of WordPress and WooCommerce, integrated with Stripe digital payment gateways and Wave digital invoicing.

Portfolio Websites

Suitable for freelance designers and photographers but can stretch to any industry with the sole purpose of displaying images and lightboxes.

Blogging Websites

If you’re a blogger then you’ll want one of these!