It’s More Than Just a Logo!
A brand is often confused with a company logo; but it’s so much more than that.
A brand identity starts with a professional logo design but involves a distinctive visual style created by a combination of typography, colour, graphic style, language, photography and illustration. A brand has its own personality and character, which have to come across strongly on every varied platform and brand touchpoint. The benfits of branding make it essential for any future-thinking business.
Revotion are on a mission to help your Cheshire business transform into a digital superstar. If you’re on Twitter be sure to see our latest content following the hashtag #DigitalCheshire, and on our Flipboard Channel.
Elements of a Brand Identity
Unique Visual Style
Brand Identity Design.
A Design Process
Effective branding starts with effective thinking. But you can only do that when you have a clear picture of exactly how the land lies. So, stage 1 is to find out as much as we can about your company, your customers, competitors, the market; everything that has a bearing on your brand ID.
The brand strategy is based on the findings of the brand research. While the research phase is about exploration, this step is for focusing and consolidating your values, business aspirations and vision for the future. The strategy stage sets the tone of your communication, and provides a rallying point for your team in terms of brand values and business direction.
Our team will think, explore, experiment and keep coming back to your brand essence to develop:
- Professional logo design
- Visual style
- Colour palettes
The culmination of weeks of work; your new brand identity is revealed to the world. You might think this is the easy bit; but it still needs care and attention in spades to coordinate such a vital and complex transition. It starts with the careful planning of the roll-out i.e. how and when certain aspects of your brand will be launched on various channels. Implementation can take many forms, from a few business cards to a website or series of product videos.
Whether it’s a simple logo, full brand identity with brand guidelines, a new packaging design or direct mail campaign, we can help to find the perfect solution for your business. We’ve helped many startup businesses and sole traders with their company branding, and with a professional background starting in brand identity design, we have many years of experience. You’re an expert in your field, and we’re an expert in ours.
Understanding your business
We start by understanding your business and your ideal customer so we can start to get a feel for your business.
Create Design Concepts
Next, we usually create a few design concepts for you to review, usually in PDF format.
Get your feedback
Once you’ve had time to review the design concepts, we get collate your feedback, allowing us to tweak the designs.
Develop & finalise design
Finally, we use your feedback to develop and finalise your design.