What is SEO?’ is a frequently asked question. Search Engine Optimization (SEO) is the process of increasing the visibility of your website for relevant search terms.
Organic SEO isn’t a one-size-fits-all approach; many factors come together to form your SEO strategy. The organic part is used to differentiate between non-paid SEO methods and paid SEO methods such as PPC.
Local SEO is also necessary if your company operates in the ‘local area.’ Your overall SEO strategy, while similar, has many differences. Local business SEO complements organic SEO by increasing your company’s visibility among local customers. When you use specific ‘local keywords’ to target people who are looking for products and services in their immediate area. You can use these strategies to improve your chances of being discovered by your customers.Get My Free Audit
Identify the main keywords that are essential to your business, are likely to be search terms used by your buyer persona.
Develop your content to reflect your keyword research. Implement Meta Tags and ensure all your headings are optimised for search engines. Internal page linking in addition to text and image optimisation are also essential for SEO.
Develop your content and channel sub-strategies that will generate relevant links back to your website. A backlink audit to see who is linking to your website, some will be good whilst some not so good!
The constantly evolving aspect of your SEO strategy. Monitor competitor’s activity, as well as key seasonal trends in your industry.
It all starts with an extensive audit to ensure we have all the correct information to offer the best solution.
After a brainstorming of initial keyword ideas and related search terms, we can refine and prioritise using our scoring system.
Using the final agreed keyword suggestions we optimise your web pages to gain maximum exposure to the major search engines. We’ll optimise your site so it’s always in top shape.
It’s important to know your competitors and how you measure up against them in local search.
As an outcome of the audit & analysis, technical changes will be required. Data is collected and analysed to ensure your strategy is constantly evolving.
We generate Monthly reports based on the KPIs that we agree with you, this ensure’s the targets are being met.
We start with an audit of your website to understand how much SEO work is needed.
Next, we research your competitors and carry out a competitor analysis to see what’s working well, and what isn’t.
Once our competitor analysis is complete, we carry out keyword research to identify the best keywords for your business .
To ensure we’re all reading from the same page, we will create your page by page SEO plan to show what’s going to be implement.
3, 2, 1… we’re ready to launch your SEO strategy, starting with your on-page optimisation and your content plan.