What is Organic SEO?

Generate more traffic with Search Engine Optimisation

One of the questions we get asked a lot is ‘What is SEO?’ Search Engine Optimisation is the process of improving your website’s visibility for relevant search terms.

Organic SEO isn’t a one size fits all approach, there are many elements working together to form your SEO strategy. The organic part is used to distinguish between non-paid methods of SEO and PPC, the paid methods of SEO.

Local SEO is also essential if your business operates in the ‘local area’. Although similar, there are many differences in your overall SEO strategy. Local business SEO extends organic SEO, it increases the visibility of your business with local clients. When you use specific ‘local’ keywords that target people who search for products and services in their local area. You can use these strategies to increase the chances of getting found by your customers.

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Organic SEO Services to stand out from the crowd

What Is An SEO Strategy?

The Four Elements of Your SEO Strategy

Strategic Keyword Research

Identify the main keywords that are essential to your business, are likely to be search terms used by your buyer persona.

On-page Optimisation

Develop your content to reflect your keyword research. Implement Meta Tags and ensure all your headings are optimised for search engines. Internal page linking in addition to text and image optimisation are also essential for SEO.

Off-page Optimisation

Develop your content and channel sub-strategies that will generate relevant links back to your website. A backlink audit to see who is linking to your website, some will be good whilst some not so good!

Monitoring the Market

The constantly evolving aspect of your SEO strategy. Monitor competitor’s activity, as well as key seasonal trends in your industry.

Screaming Frog SEO Tools
Moz SEO Tools
Google Analytics
Hubspot CRM Email Marketing
Website optimisation and page speed with GT Metrix
Google Search Console for Technical SEO

Our SEO Process

Website SEO Audit
1

Website SEO Audit

We start with an audit of your website to understand how much SEO work is needed.

Competitor analysis
2

Competitor Research

Next, we research your competitors and carry out a competitor analysis to see what’s working well, and what isn’t.

Strategic Keyword Research
3

Strategic Keyword Research

Once our competitor analysis is complete, we carry out keyword research to identify the best keywords for your business .

SEO Strategy Creation
4

Create Your SEO Plan

To ensure we’re all reading from the same page, we will create your page by page SEO plan to show what’s going to be implement.

Launch Your SEO Strategy
5

Start Search Engine Optimisation

3, 2, 1… we’re ready to launch your SEO strategy, starting with your on-page optimisation and your content plan.

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