What is organic SEO?

Wednesday, June 9th, 2021

Generate more web traffic:
Organic SEO (Search Engine Optimisation)

Organic SEO isn’t a one size fits all approach, there are many elements working together to form the whole SEO picture. Organic SEO, or Search Engine Optimisation is the process of improving your website’s visibility for relevant search terms. The organic part is used to distinguish between non-paid methods of SEO and PPC, the paid methods of SEO.

SEO Strategy SEO Process

Organic SEO and content marketing

Organic SEO Strategy:
Stand Out In A Crowded Market

We’ll correctly We’ll correctly implement Meta Tags and ensure all your headings are optimised for search engines. Internal page linking in addition to text and image optimisation are also essential for SEO.

A backlink audit to see who is linking to your website, some will be good whilst some not so good! We focus on industry related link targeting.

A technical optimisation takes care of, well, all the technical bits such as XML sitemap creation, fixing broken links and error pages. Website speed and mobile optimisation are included.

Content created for the user and not search engines! That’s the general rule, create compelling content aimed at your customers or buyer persona.

The Organic SEO Process

Website SEO Audit
1

Website SEO Audit

We start with an audit of your website to understand how much SEO work is needed.

Competitor analysis
2

Competitor Research

Next, we research your competitors and carry out a competitor analysis to see what’s working well, and what isn’t.

Strategic Keyword Research
3

Strategic Keyword Research

Once our competitor analysis is complete, we carry out keyword research to identify the best keywords for your business .

SEO Strategy Creation
4

Create Your SEO Plan

To ensure we’re all reading from the same page, we will create your page by page SEO plan to show what’s going to be implement.

Launch Your SEO Strategy
5

Start Search Engine Optimisation

3, 2, 1… we’re ready to launch your SEO strategy, starting with your on-page optimisation and your content plan.