What is SEO in Digital Marketing?

Wednesday, June 9th, 2021

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One of the questions we get asked a lot is ‘What is SEO?’ Search Engine Optimisation is the process of improving your website’s visibility for relevant search terms.

Organic SEO isn’t a one size fits all approach, there are many elements working together to form the whole SEO picture. The organic part is used to distinguish between non-paid methods of SEO and PPC, the paid methods of SEO.

Local SEO is also essential if your business operates in the ‘local area’. Although similar, there are many differences in your overall SEO strategy. Local business SEO extends organic SEO, it increases the visibility of your business with local clients. When you use specific ‘local’ keywords that target people who search for products and services in their local area. You can use these strategies to increase the chances of getting found by your customers.

What Is SEO (Search Engine Optimisation)?

The Four Pillars of SEO

On-page Optimisation

Implement Meta Tags and ensure all your headings are optimised for search engines. Internal page linking in addition to text and image optimisation are also essential for SEO.

Off-page Optimisation

A backlink audit to see who is linking to your website, some will be good whilst some not so good! We focus on industry related link targeting.

Technical Optimisation

A technical optimisation takes care of, well, all the technical bits such as XML sitemap creation, fixing broken links and error pages. Website speed and mobile optimisation are included.

High Quality Content

Content created for the user and not search engines! That’s the general rule, create compelling content aimed at your customers or buyer persona.

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Website SEO Audit

Website SEO Audit

We start with an audit of your website to understand how much SEO work is needed.

Competitor analysis

Competitor Research

Next, we research your competitors and carry out a competitor analysis to see what’s working well, and what isn’t.

Strategic Keyword Research

Strategic Keyword Research

Once our competitor analysis is complete, we carry out keyword research to identify the best keywords for your business .

SEO Strategy Creation

Create Your SEO Plan

To ensure we’re all reading from the same page, we will create your page by page SEO plan to show what’s going to be implement.

Launch Your SEO Strategy

Start Search Engine Optimisation

3, 2, 1… we’re ready to launch your SEO strategy, starting with your on-page optimisation and your content plan.

SEO for Local Businesses

Are You Listed In Local Business Search Results?

There are over 14,000 active businesses in Cheshire West and Chester alone, and 89% of these are ‘micro’ businesses. A local SEO strategy is essential to any new or existing business operating in the local area.

The Google Local SEO Pack

The results that appears for a local business search is triggered by search phrases like “digital agencies near me”. The Google local pack (aka the ‘three-pack’) will appear on the search results page (SERP) with the local business results.

This happens when a user conducts a Google search with a local intent. For example, if someone searches “marketing studio’s in Cheshire”, or “local digital marketing company“, a small number of local businesses are going to be displayed in the search results.

what is local seo, local business search

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