What Is Website Optimisation

Wednesday, December 16th, 2020

Website optimisation is the art of applying different tactics and tools to your website in order to boost traffic, increase conversions, improve the overall performance of the website and increase the revenue that is being generated through the digital platform.

This includes performing various experiments on your web page and moving forward with the one that yields maximum results. When we think of website optimisation, the first things that comes in our minds is Search Engine Optimisation (SEO). While SEO is a significant and crucial part of website optimisation service, it’s still just a piece of the pie and not the entire pie that makes up website optimisation. If your business operates on a local level, local business SEO may be a better place to start. In this article we will explore why website optimisation is important, the different strategies you can opt for and we’ll conclude by giving you some tips to optimise your webpages.

Website Optimisation, Is It Really That Important?

With the surge of players in the digital market, competition has sky rocketed and everyone is competing to make sure their website gets a better ranking in SERPs. Due to the ease of accessibility, before making a purchase, clients usually browse through multiple sites in order to explore the options they have. This is why it’s important to make sure your website stands out and has higher conversion rates. Creating a customer persona and utilising the buyer-persona spring will bring your business and target customer closer together.

Using website optimisation services will put your business on the map, expanding your reach by generating traffic from your target audience. However, just improving the rank of your website in the indexes of different search engines is not enough. You need to ensure that the content of your website is also optimised or else you’ll lose your potential customers even after they visit your website.

Website Optimisation Strategies

Before moving forward with different website optimisation services, the first step should be to identify the issues that are preventing your website’s growth. Using the right digital marketing tools can provide you with valuable insights regarding the strategies you can devise. Page speed insights, Mobile-friendly test, Ahrefs, SEMRush and Moz are some of the tools you can use to test for potential lingering issues.

Search Engine Optimisation (SEO)

Search Engine Optimisation quickly became the preferred marketing tool and has established its dominance over PPC. It is seen as one of the most powerful marketing tools. Incorporating SEO tools in your website helps in building credibility for your business as people tend to learn towards businesses that have an organic growth rather.

If you think your website is lacking SEO tools, the first thing you need to do is register on the Google Search Console and you’ll receive all the data that is relevant to the indexing of your site. You can then devise strategies and incorporate third-party tools to work on the underlying SEO related issues.

Optimising Mobile and User Experience (UX)

Learn how to maximise your online presence. With the influx in gadgets, it is now essential to make sure your website is not just compatible for laptops and desktop computers. The evolution in smartphones has increased the number of traffic generated through mobiles by a significant amount.

Your website should be adaptable and you can test and improve its adaptability through Chrome Developer tools. This will result in higher rankings and better user experience.

Improving Page Speed

Slower speeds lead to higher bounce rates which leads to lower conversion rates. Therefore, it is essential that your page has a fast speed. This can be done by optimizing the different elements of your page, resolving file compression issues and upgrading your web-hosting plan.

Driving Conversion by Tailoring Website Copy

The words in your content should provide a logical roadmap of the direction in which your business is moving. This is why it is essential to upload content that caters to the demands and queries of the users. One way to do this is by analyzing your data sets and talking to existing customers.

Website Optimisation Tips

Before making any changes or opting for any website optimisation services, make sure you have a backup of your existing website, optimise your images before uploading them, use CDN to improve page speed, do frequent testing of your website, keep your audience in mind when deciding the tone of your content and include social proof in your content.

We’re positive that through the application of these tips and the different strategies mentioned above, you will be able to successfully improve your website’s rankings and traffic figures.