Every business should have a digital presence, if you’re not on the web your competitors surely are! A website is usually the first piece of the complex digital world, it’s an essential digital channel to generate more leads, enquiries and increase brand awareness.
The ultimate aim for your digital business is to move up the Digital Business Maturity Pyramid. Although evolving, the current model recognises 5 levels of ‘digital maturity’.
- Level 4: The Future
- Level 3: Integral
- Level 2: ‘E’ Engagement
- Level 1: Presence
- Level 0: Non-digital
Around half of SMEs in the UK still exist at Level 0 of the model, meaning they have no digital presence at all. To get from level 0 to 1, the challenge is to move from simply broadcasting what you believe is important about your business to ‘doing’ your business digitally.
The First Step For Your Digital Business
A Mobile Optimised Website: Level 1
Having a responsive (meaning the layout changes depending on the viewer’s screen size) website has been a necessity for a while now, but more recently Google has added mobile optimisation to its ever-changing ranking algorithms.
As most ‘early research’ search requests on the internet are conducted on a mobile device, before continuing the later stages of the buying process on a laptop or home computer, so cater to these mobile users first.
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Engage Your Buyer Persona
SEO for Traffic and Engagement: Level 2
The use of Search Engine Optimisation (SEO) and social media marketing can assist a business to move from Level 1 to Level 2 of the model.
Organic SEO isn’t a one size fits all approach, there are many elements working together to form the whole SEO picture. Organic SEO, or Search Engine Optimisation is the process of improving your website’s visibility for relevant search terms. The organic part is used to distinguish between non-paid methods of SEO and PPC, the paid methods of SEO (referred to as SEM).
Data Is The New Oil for Your Digital Business to Succeed
Start collecting data at your earliest opportunity. Mail marketing is a powerful tool, it allows you to build lasting customer relationships with ease. Nurture your leads, and engage with your customers.
It’s not only cost-effective but it allows you to deliver targeted messages and build great customer relationships. It’s a great opportunity to speak directly to your buyer persona, at a time that is convenient for them. Paired with the right messages, mail marketing can become one of your most impactful digital marketing channels.