The Buyer Persona: Connecting with your ideal customer

Elements of Digital Marketing

Understand Your Organisation

The Buyer Persona

Channel Strategy

Content Strategy

Data Strategy

The Buyer Persona Spring

The ‘Buyer Persona Spring’ is the main concept to guide¬†your digital business, it consists of Your Complex Organisation, your Buyer Persona and 3 sub-strategies inbetween.

Your Complex Organisation

Your organisation is made up of the actual market you operate in, your business and it’s competitors, your products/services and your brand. Your organisation must interact with the buyer persona.

The Buyer Persona

The buyer persona is a representation (through a single persona) of the many buyers who want your products or services who seek an association with your brand. The goal is to individually address a specific point of interaction within the circle of users. Consumers, Customers or Influencers.

The Three Sub-strategies

Channel Strategy

Your Channel strategy should focus on where your buyer persona is, do they use social media, if so which ones.

Content Strategy

Curating content, workflow management, images, anything that involves content to engage your audience.

Data Strategy

The use of real time data using Google Analytics to collect insights about your buyer persona. The more data you have, the more accurate your digital campaigns will become. buyer persona spring

Revotion Insights

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