Animated Ads for Carole Nash
We needed to bring a current print campaign to life in order to increase awareness across digital channels. The current online ads (animated .gifs) weren’t performing as well as they could so a different approach was needed to increase engagement.
What we did
Using the base PSD files, and resizing the A4 sized artwork to fit the new digital ad sizes, the new layouts were created and ‘layered’, ready to be brought in to Google Web Developer (GWD) to create the animations. Some of the adverts were too small to include an image so text-only versions were also created.