The ultimate aim is to move up the ‘digital business maturity pyramid’. Around half of SMEs in the UK still exist at Level 0 of the model, meaning they have no digital presence at all.
Although evolving, the current Digital Business Maturity Pyramid recognises 5 levels of ‘digital maturity’. This page gives you a rundown of what’s needed for your digital business, new articles will appear here and will be updated over over next couple of months. In this first series we look at creating your digital presence.START HERE
Start Your Digital Business & Maximise Your Online Presence
Have you got a killer business idea but don’t know where to start? Or maybe you’re a serial entrepreneur looking to move your businesses online.
- Research the market
- Sales strategy
- Optimised website
- Driving Traffic to your Website
- Build a Reputation
The Importance of Branding for Startups
Brand awareness and recognition are essential to your digital business. Your brand identity and visual style should work across all print and digital touchpoints from internal brand communications to website design and social media messaging.
The main importance of branding for startups is that it helps the business in creating its own unique identity. Before we get into the technicalities of branding, first let’s look at what a brand does and the misconceptions surrounding it.
What’s involved in creating a website
Once you’ve got your marketing and products, and you’ve nailed down your selling process, now you’re ready to start your website.