The ultimate aim is to move up the ‘digital business maturity pyramid’. Around half of SMEs in the UK still exist at Level 0 of the model, meaning they have no digital presence at all.

Although evolving, the current Digital Business Maturity Pyramid recognises 5 levels of ‘digital maturity’. This page gives you a rundown of what’s needed for your digital business, new articles will appear here and will be updated over over next couple of months. In this first series we look at creating your digital presence.

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Your Digital business

Start Your Digital Business & Maximise Your Online Presence

Have you got a killer business idea but don’t know where to start? Or maybe you’re a serial entrepreneur looking to move your businesses online.

  • Research the market
  • Sales strategy
  • Optimised website
  • Driving Traffic to your Website
  • Build a Reputation

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Your digital business: Branding Packages for Startups

The Importance of Branding for Startups

Brand awareness and recognition are essential to your digital business. Your brand identity and visual style should work across all print and digital touchpoints from internal brand communications to website design and social media messaging.

The main importance of branding for startups is that it helps the business in creating its own unique identity. Before we get into the technicalities of branding, first let’s look at what a brand does and the misconceptions surrounding it.

What’s involved in creating a website

Once you’ve got your marketing and products, and you’ve nailed down your selling process, now you’re ready to start your website.

A domain name is simply your website address, or URL (eg. www.yourdomain.co.uk). Choose one which is relevant to your online business and try and get both .co.uk and .com versions if possible

Every website needs a place to live in cyberspace, a place to ‘host’ your website. Web hosting usually comes with an enticing first year offer but then sting you for the renewal, be sure to read the small print.

Site builders such as Wix or Squarespace are a good place to start if you’re a beginner, but we recommend WordPress as the ideal platform. WordPress can be downloaded and installed for ‘free’, with access to over 55,000 plugins.

View Ongoing Website Costs

Your Digital Business: Website Design for Small Businesses