Got a killer business idea but don’t know where to start? Or maybe you’re a serial entrepreneur looking to move your businesses online.
This page gives you a rundown of what’s needed for your digital business, new articles will appear here and will be updated over over next couple of months. In this first series we look at creating your online presence.
Professional Brand Identity
Digital Marketing Strategy
Search Engine Optimisation
Digital Business Maturity
Although evolving, the current Digital Business Maturity Pyramid recognises 5 levels of ‘digital maturity’:
- Level 0 (Non Digital)
- Level 1 (Digital Presence)
- Level 2 (Engagement)
- Level 3 (Integral)
- Level 4 (The Future)
The ultimate aim is to move up the ‘digital business maturity pyramid’. Around half of SMEs in the UK still exist at Level 0 of the model, meaning they have no digital presence at all.
The Elements of Your Digital Business
Your digital business is the future – harness the power of digital technology and start collecting data at your earliest opportunity.
Benefits of Branding
Brand awareness and recognition are essential to any future-focused digital business. Your brand identity and visual style should work across all print and digital touchpoints from internal brand communications to website design and social media messaging.
Why Web Design is Important
All businesses should have a website in 2021. Having a website means customers can always find you – 24 hours a day, 7 days a week.
Creating a Website
Once you’ve got your marketing and products, and you’ve nailed down your selling process, now you’re ready to start your website.
What is a Web Design Specialist
Web design specialists are responsible for creating, designing, and maintaining websites for businesses and individuals.
How Much Does Website design Cost?
The cost of website design varies across different businesses and the type of website that your business needs.
Can You Create a Website Yourself?
Site builders such as Wix or Squarespace are a good place to start if you’re a beginner, but we recommend WordPress CMS as the ideal platform.
Digital Marketing Strategy
The ‘Buyer Persona Spring’ is the main concept to guide your digital business, it consists of Your Complex Organisation, your Buyer Persona and 3 sub-strategies inbetween.
What Is Organic SEO?
The use of Search Engine Optimisation (SEO) and social media marketing can assist a business to move from Level 1 to Level 2 of the digital maturity pyramid model.
Data collection and marketing campaigns are a powerful tool, they allow you to build lasting customer relationships with ease. Nurture your leads, and engage with customers past and present.